Visa – Carte de paiement JO de Londres

Communication événementiel BtoC

Objectif :

Valoriser la carte de paiement affinitaire “JO de Londres” créée spécialement pour les Jeux Olympiques et distribuée uniquement dans le réseau Banque Populaire.

Déploiement :

Création d’une série de supports de présentation et de valorisation online (page internet dédiée, bannières web, e-mails…) et offline (affiches vitrines agences, PLV agence, annonce presse…).

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